Adolescents connectés : comment réinventent-ils les relations au sein de la famille et la conversation avec les marques ? (notice n° 844234)
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| fixed length control field | 02774cam a2200337 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123143237.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Durand-Mégret, Béatrice |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Adolescents connectés : comment réinventent-ils les relations au sein de la famille et la conversation avec les marques ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 9 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objet de cette recherche est de comprendre comment l’usage des canaux numériques par les adolescents modifie les relations au sein de la famille, introduisant de nouvelles formes d’interactions avec les marques. Une étude qualitative révèle deux nouvelles formes d’échanges entre les membres de la famille qui renforcent les relations intergénérationnelles, mais également la mise à l’écart des marques. Ce constat invite à proposer une nouvelle manière d’envisager les relations entre la marque et un groupe d’individus, en particulier face à une prise de décision familiale désormais digitalisée. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this research is to understand how the digital channels used by teenagers are leading to new forms of exchanges within the family, and modify the ways to connect with brands. A qualitative study reveals two new forms of interactions between the members of the family which strengthen the intergenerational relation but also move away brands. It invites brands to revisit the way they can take part in this new shape of exchanges during a collective purchasing decision process within a connected family. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El propósito de esta investigación es comprender cómo el uso de los canales digitales por parte de los adolescentes altera las relaciones dentro de la familia, introduciendo nuevas formas de interacción con las marcas. Un estudio cualitativo revela dos nuevas formas de intercambio entre miembros de la familia que fortalecen las relaciones intergeneracionales, pero también la marginación de las marcas. Esta observación nos invita a proponer una nueva forma de pensar acerca de las relaciones entre la marca y un grupo de personas, en particular frente a la toma de decisiones familiares que ahora está digitalizada. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consommation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | famille |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | conversationnel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | adolescents |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | conversational |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | family |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | teenagers |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relations |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vanheems, Régine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 130 | 1 | 2019-10-17 | p. 85-106 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2019-1-page-85?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2019-1-page-85?lang=fr&redirect-ssocas=7080</a> |
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