Logique, imitation et sentiments: des portes de persuasion publicitaire en interaction (notice n° 844259)
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|---|---|
| fixed length control field | 03060cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123143241.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Filali, Douniazed |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Logique, imitation et sentiments: des portes de persuasion publicitaire en interaction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 63 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La recherche d’effet de persuasion est en perpétuelle évolution en matière de communication. Le modèle LISA de Derbaix et Grégory (2004) regroupe différentes formes de réponses à la publicité interagissant entre elles selon les principes d’interaction et de simultanéité. Cet article examine les liens entre les processus de persuasion «Logique», «Imitation» et «Sentiments» de ce modèle à travers une étude empirique. Il met l’accent sur l’effet simultané des interactions entre ces mécanismes et apporte une meilleure compréhension à ce modèle peu exploité. Le cadre conceptuel est développé, l’expérimentation soulignée et les résultats ainsi que les voies futures de recherche présentés. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The research of persuasion effect is in constant evolution in the field of communication. The LISA model of Debraix and Grégory (2004) combines various forms of response to advertising influencing each other according to the principles of interaction and simultaneity. This article examines the links between the process of persuasion “Logic”, “Imitation” and “Feelings” of this model through an empirical study. It highlights the simultaneous effect of interactions between these mechanisms and brings a better understanding of this under-explored model. The conceptual framework has been developed, the experimentation underlined and the results and the future paths of research are presented. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La búsqueda de un efecto de persuasión conoce una evolución constante en el ámbito de la comunicación. El modelo LISA de Derbaix y Grégory (2004) reúne diferentes formas de respuestas a la publicidad interactuando entre ellas según los principios de interacción y de simultaneidad. Este artículo examina los vínculos entre los procesos de persuasión "Lógica", "Imitación" y "Sentimientos" de este modelo a través de un estudio empírico. Hace hincapié en el efecto de simultaneidad de las interacciones entre los mecanismos y aporta una mejor comprensión de este modelo poco abordado. El marco conceptual está desarrollado, la experimentación está subrayada y los resultados junto con los posibles caminos futuros de investigación presentados. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | logique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | modèle LISA |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | interaction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sentiments |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | imitation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | logic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | interaction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | feelings |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | imitation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | LISA model |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 136 | 1 | 2020-07-16 | p. 159-182 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2020-1-page-159?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2020-1-page-159?lang=fr&redirect-ssocas=7080</a> |
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