La fertilisation croisée des sciences cognitives, théories sur le changement et de la persuasion avec le marketing viral : de l’état méthodologique à l’essai d’une modélisation (notice n° 844261)
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fixed length control field | 03578cam a2200385 4500500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250123143241.0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | fre |
042 ## - AUTHENTICATION CODE | |
Authentication code | dc |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Moustafa, Mohamed |
Relator term | author |
245 00 - TITLE STATEMENT | |
Title | La fertilisation croisée des sciences cognitives, théories sur le changement et de la persuasion avec le marketing viral : de l’état méthodologique à l’essai d’une modélisation |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2020.<br/> |
500 ## - GENERAL NOTE | |
General note | 65 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Le marketing procédant à un mode de changement d’attitude pour un produit prend sa source dans les sciences cognitives, la psychosociologie, la publicité et dans les théories sur le changement et la persuasion. Le client, connecté ou non, accepte plus ou moins le changement et il est possible d’influer sur cet état. On essaie d’abord, de le persuader par une argumentation appropriée, bien choisie, sans discours publicitaire, sans communication uniforme. Dès lors, comment décliner cela en termes de marketing et faire en sorte qu’une majorité de consommateurs « intègre sans difficulté » la nouveauté propre à tout changement commercial virtuel ou physique, sachant que tous sont égaux face au changement ? Plusieurs chemins pour y parvenir. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Marketing proceeding to an attitude change for a product is rooted in cognitive sciences, social psychology, advertising, and theories on change and persuasion. The connected (or not) customer more or less agrees with the change, that way, it is possible to influence the state. We primarily try to convince him with a proper argumentation, well chosen, without advertising discussion, without uniform communication. Therefore, how to decline this in marketing terms and make sure the majority « integrate without difficulties » to any commercial, virtual or physical novelty, knowing that all of them are equal to change ? There are multiple paths to achieve this. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | El Marketing en un modo de cambio de actitud para un producto tiene su origen en la ciencia cognitiva, la psicología social, la publicídad y las teorías de cambio y persuasión. El cliente, conectado o no, acepta más ó menos el cambio y es posible influir en este estado. Primero, tratamos de persuadirlo con un aumento apropiado y bien elegido, sin discurso publicitario, sin comunicación uniforme. Entonces ¿ cómo se divide en términos de marketing y se asegura de que la mayoría de los consumidores «integren fácilmente» la novedad de cualquier cambio comercial virtual o físico, sabiendo que todos son iguales ante el cambio ? Varios caminos para lograrlo. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | management de l’entreprise et Stratégie de la marque |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | publicité et diffusion de l’innovation |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | internet |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | communication |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | théories sur le changement et de la persuasion |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | média |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | marketing : segmentation et comportement du consommateur sciences cognitives |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | marketing viral |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | internet |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | theories on change and persuasion |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | media |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | firm and brand strategy’s management |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | communication |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | viral marketing |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | marketing: Segmentation and consumer behavior |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | advertising and the innovation diffusion |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | cognitive sciences |
786 0# - DATA SOURCE ENTRY | |
Note | Recherches en Sciences de Gestion | 136 | 1 | 2020-07-16 | p. 203-228 | 2259-6372 |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2020-1-page-203?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2020-1-page-203?lang=fr&redirect-ssocas=7080</a> |
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