La pluralité des modèles de revenus dans le secteur des applications mobiles de sport et d’activité physique (notice n° 844413)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03316cam a2200337 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123143311.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Soulé, Bastien |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La pluralité des modèles de revenus dans le secteur des applications mobiles de sport et d’activité physique |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Les applications mobiles de sport et d’activité physique (AMSAP) sont de plus en plus diffusées. Cet article décrit les modèles de revenus en vigueur au sein de ce secteur. L’enquête qualitative met en lumière la pluralité des modèles de revenus explorés par les entreprises éditrices d’AMSAP. Tout en détaillant les exploitations commerciales faites des données recueillies, elle souligne la permanence de formes classiques de monétisation et d’usages internes des data. Des formes d’utilisation originales des données émergent, à commencer par les mises en commun entre concurrents, facilitées par l’interopérabilité de leurs dispositifs. La fréquence des revirements en matière d’utilisation des données témoigne de tâtonnements stratégiques typiques des phases d’exploration des innovations. Enfin, les agencements marchands à l’œuvre reposent sur une particularité repérée de longue date dans les services numériques, mais prenant une teneur particulière du fait de la porosité du secteur des AMSAP avec celui de la e-santé : l’attachement des utilisateurs est obtenu sur la base d’un important flou concernant le prix réellement consenti pour utiliser les services offerts. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The use of mobile applications for sports and fitness is becoming increasingly widespread. This article describes the revenue models in this industry. A qualitative survey highlights the plurality of revenue models explored by the companies that produce these mobile apps. While detailing the commercial uses to which the data collected are put, it highlights the permanence of classic forms of monetization and internal uses of the data. Original forms of data use are emerging, starting with pooling between competitors, facilitated by the interoperability of their devices. The frequency of reversals in the use of data bears witness to the strategic trial and error typical of the exploratory phases of innovations. Finally, the market agencing at work is based on a particularity that has long been identified in digital services, but which has taken on new salience due to the porosity between the mobile applications for sports and fitness industry and the e-health industry. In both, user adherence is secured by way of a significant degree of vagueness around the price actually agreed to for using the services offered. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | données |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | numérique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sport |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | modèle de revenus |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | applications |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | modèle d’affaires |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | activité physique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | revenue model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sport |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | applications |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | physical activity |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Réseaux | 237 | 1 | 2023-02-10 | p. 223-257 | 0751-7971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-reseaux-2023-1-page-223?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-reseaux-2023-1-page-223?lang=fr&redirect-ssocas=7080</a> |
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