L’influence du type de gratification de la carte de fidélité sur la satisfaction du client dans le secteur de la distribution au Cameroun (notice n° 844673)
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|---|---|
| fixed length control field | 03139cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123143358.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pitti, Haoua |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’influence du type de gratification de la carte de fidélité sur la satisfaction du client dans le secteur de la distribution au Cameroun |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 13 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objet de cette recherche est d’analyser l’influence de cinq bénéfices perçus de la carte de fidélité sur la satisfaction du client. L’originalité de cette recherche tient tout d’abord du contexte novice aux programmes de fidélisation. Dans cette recherche, nous considérons les bénéfices des cartes de fidélité comme déterminants expliquant la satisfaction du client. La méthodologie utilisée ici est quantitative. Ainsi, à partir de données d’enquête analysées, nous confirmons l’influence positive de quatre bénéfices sur la satisfaction du client. À la différence des recherches passées, les résultats mettent en évidence la non contribution du bénéfice monétaire à la satisfaction du client. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this research is to analyze the influence of five perceived benefits of the loyalty card on customer satisfaction. The originality of this research lies first of all in the new context of loyalty programs. In this research, we consider the benefits of loyalty cards as determinants explaining customer satisfaction. The methodology used in this research is quantitative. Thus, based on analyzed survey data, we confirm the positive influence of four benefits on customer satisfaction. Unlike past research, the results highlight the non-contribution of monetary benefit to customer satisfaction. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El propósito de esta investigación es analizar la influencia de cinco beneficios percibidos de la tarjeta de fidelidad en la satisfacción del cliente. La originalidad de esta investigación proviene ante todo del contexto nuevo de los programas de fidelización. En esta investigación, consideramos los beneficios de las tarjetas de fidelidad como determinantes de la satisfacción del cliente. La metodología utilizada aquí es cuantitativa. Así, a partir de los dados de las investigaciones analizados, confirmamos la influencia positiva de cuatro beneficios en la satisfacción del cliente. A diferencia de investigaciones anteriores, los resultados destacan la no contribución del beneficio monetario a la satisfacción del cliente. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | carte de fidélité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | satisfaction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bénéfices perçus |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | programme de fidélisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | loyalty card |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | perceived benefits |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | loyalty program |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | satisfaction |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Halidou, Mamoudou |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tchingnabe, Daniel |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 140 | 5 | 2021-04-27 | p. 39-63 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2020-5-page-39?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2020-5-page-39?lang=fr&redirect-ssocas=7080</a> |
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