La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l’évaluation du logo « La République En Marche » par ses adhérents (notice n° 844683)
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| fixed length control field | 02767cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123143359.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dosquet, Frédéric |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l’évaluation du logo « La République En Marche » par ses adhérents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article met en exergue l’absence de recherche académique portant sur l’analyse perceptuelle du logo d’une organisation partisane et de ses conséquences attitudinales au sein de ses adhérents. Si la recherche s’est consacrée sur cette question aux marques commerciales vis-à-vis des consommateurs, peu de travaux existent au sujet des marques politiques. L’étude de l’objet LREM réalisée en milieu naturel auprès des militants, apparait par conséquent opportune puisque ce mouvement a été assimilé à une marque tant par les chercheurs que les praticiens. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article highlights the absence of academic research on the perceptual analysis of a partisan organization’s logo and the resulting impact on the attitude of its members. While research has focused on this issue for trademarks perception from consumers, very few work exists on political branding. The study of the LREM object carried out in a natural environment among activists therefore appears timely, since this movement has been assimilated to a brand by researchers and practitioners alike. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este artículo pone de relieve la ausencia de investigaciones académicas sobre el análisis perceptivo del logotipo de una organización partidista y sus consecuencias de actitud entre sus miembros. Si bien se han dedicado tantas investigaciones a este tema en cuanto a marcas comerciales frente a los consumidores, pocos trabajos existen sobre las marcas políticas. Por lo tanto, el estudio del objeto LREM ("La République En Marche") realizado ante activistas en su medio natural parece oportuno, ya que este movimiento ha sido asimilado a una marca tanto por los investigadores como por los profesionales. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | logo |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | adhérents |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | parti politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | logo |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | party members |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political party |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political brand |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bonnardel, Valérie |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charlet, Nicolas |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 140 | 5 | 2021-04-27 | p. 315-334 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2020-5-page-315?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2020-5-page-315?lang=fr&redirect-ssocas=7080</a> |
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