Le style d’achat hybride : conceptualisation et proposition d’un instrument de mesure (notice n° 844707)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03022cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123143403.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hakim Masmoudi, Manel |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le style d’achat hybride : conceptualisation et proposition d’un instrument de mesure |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 47 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’article présente une échelle de mesure du style d’achat hybride. Elle semble être plus que nécessaire pour la compréhension d’un nouveau modèle d’achat qui rompt avec tous les modèles classiques. Après une délimitation conceptuelle du style d’achat hybride, un nouvel instrument de mesure tridimensionnel est proposé. La démarche intègre à cette partie théorique une série d’études qualitatives et quantitatives. Ces dernières permettent la vérification de la fiabilité et des validités convergente et discriminante. Les résultats indiquent également que le style d’achat hybride mesuré par le nouvel instrument, prédit bien les différents éléments de la prise de décision d’achat. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The article presents a measurement scale for hybrid purchasing style. It seems to be more than necessary for the understanding of a new purchasing model that breaks with all the classic models. After a conceptual delineation of the hybrid purchasing style, a new three-dimensional measuring instrument is proposed. The approach integrates into this theoretical part a series of qualitative and quantitative studies. These allow the verification of reliability and convergent and discriminant validities. The results also indicate that the hybrid purchasing style measured by the new instrument predicts well the different elements of buying decision making. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El artículo presenta una escala para medir el estilo de compra híbrido. Parece ser más que necesario para la comprensión de un nuevo modelo de compra que rompe con todos los modelos clásicos. Después de una delimitación conceptual del estilo de compra híbrido, se propone un nuevo instrumento de medición tridimensional. El enfoque integra en esta parte teórica una serie de estudios cualitativos y cuantitativos. Estos últimos permiten la verificación de confiabilidad y validez convergente y discriminante. Los resultados también indican que el estilo de compra híbrido medido por el nuevo instrumento predice bien los diferentes elementos de la toma de decisiones de compra. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | styles d’achat |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bas de gamme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comportement hybride |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | nouveau consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | haut de gamme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | new consumer |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | hybrid behaviour |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | low end |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | high end |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | buying styles |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El Aoud, Nibrass |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 143 | 2 | 2021-07-20 | p. 87-111 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2021-2-page-87?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2021-2-page-87?lang=fr&redirect-ssocas=7080</a> |
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