Orientations stratégiques et performance en petites entreprises : une analyse des effets de modération du contexte de marché sénégalais (notice n° 845128)
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| fixed length control field | 02270cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123143533.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Diao, Maguette Teuw |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Orientations stratégiques et performance en petites entreprises : une analyse des effets de modération du contexte de marché sénégalais |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 7 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’orientation marché favorise-t-elle la performance des petites entreprises dans une économie en développement ? Pour y répondre, nous analysons un échantillon de 158 petites entreprises sénégalaises. Les résultats montrent l’effet positif de l’orientation client et de l’orientation concurrent sur leur performance. En outre, l’intensité concurrentielle et la turbulence du marché modèrent les liens entre les orientations stratégiques et la performance. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Does market orientation promote the performance of small companies in a developing economy? To answer this question, we analyze a sample of 158 small Senegalese companies. The results show the positive effect of customer orientation and competitor orientation on their performance. Furthermore, competitive intensity and market turbulence moderate the links between strategic orientations and performance. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ¿Favorece la orientación al mercado los resultados de las pequeñas empresas en una economía en desarrollo? Para responder a esta pregunta, analizamos una muestra de 158 pequeñas empresas senegalesas. Los resultados muestran el efecto positivo de la orientación al cliente y la orientación a la competencia en sus resultados. Además, la intensidad competitiva y las turbulencias del mercado moderan los vínculos entre las orientaciones estratégicas y el desempeño. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | orientation concurrent |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | orientation client |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | orientation marché |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marché |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | customer orientation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | competitor orientation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | market orientation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | market |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 150 | 3 | 2022-09-22 | p. 59-84 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2022-3-page-59?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-recherches-en-sciences-de-gestion-2022-3-page-59?lang=fr&redirect-ssocas=7080</a> |
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