Achats et marketing (notice n° 852571)
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| fixed length control field | 02306cam a2200193 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123145836.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Portier, Philippe |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Achats et marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 36 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La discipline des achats reste encore en quête de ses fondements conceptuels. Au rebours de multiples travaux rapprochant « achat » et « marketing », l’article fait émerger le concept d’asymétrie d’interface entre achats et marketing : la fonction achats doit satisfaire les besoins propres à l’entreprise, et ce plus dans le marché qu’hors marché ; l’hétérogénéité des besoins fait des achats un intermédiaire contesté entre le centre d’achat de l’entreprise et ses fournisseurs, intermédiation jouant sur la variable prix du fait de volumes d’achats contraints. Après avoir dessiné des tendances prospectives adressant ces spécificités, les auteurs proposent une future évolution spécifique des achats prenant en compte la nature propre des situations d’achats. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Purchasing and marketing : an interface asymmetry The discipline of purchasing is still looking for conceptual foundations. By going against numerous works that bring “purchasing” and “marketing” closer together, this article brings forward the concept of an interface asymmetry between the purchasing and the marketing situations. The purchasing function has to meet the specific needs of a company, and in doing so should be more inside the market than outside. Furthermore, the heterogeneous nature of these needs makes purchasing a challengeable intermediary between the company’s buying center and the suppliers, with an intermediation role playing essentially on prices due to volumes to purchase being given. Having forecast trends to address these specificities, the authors argue in favor of a specific future development for purchasing that takes into account the particular aspects of buying situations. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pardo, Catherine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salle, Robert |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue française de gestion | 205 | 6 | 2010-08-25 | p. 97-117 | 0338-4551 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-francaise-de-gestion-2010-6-page-97?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-francaise-de-gestion-2010-6-page-97?lang=fr&redirect-ssocas=7080</a> |
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