Influence du prix sur le choix des marques discount (notice n° 854348)
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|---|---|
| fixed length control field | 02033cam a2200193 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123150418.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Diallo, Mbaye Fall |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Influence du prix sur le choix des marques discount |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 37 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cette recherche a pour objectif de tester l’impact du prix et de ses variations sur le choix des marques discount en comparaison aux marques concurrentes dans différentes situations macroéconomiques. Basés sur l’analyse de données de panel d’une enseigne soft discount , les résultats indiquent que les consommateurs achètent davantage les marques nationales ou de distributeurs (MDD) entrée de gamme lorsque le prix relatif des marques discount est élevé. Cependant, ils choisissent les marques discount si la variation des prix des marques est élevée ou lorsque la situation macro-économique se détériore. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aim of this article is to examine the impact of price and its variations on customer choice of discount brands over both store and national brands in different macro-economic situations. Using panel data from a soft discount chain, results indicate that high sales prices reduce the choice of discount brands compared to national brands. However, sales prices increase the choice of discount brands in comparison to low-end Private Label Brands (PLBs). We show a negative effect of brand relative sales prices on customer choice of discount brands over both low-end PLBs and national brands. Prices’ variation positively affects the choice of discount brands. Furthermore, when the macro-economic situation deteriorates, prices’ variation is even more favorable to discount brands. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kaswengi, Joseph |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lambey-Checchin, Christine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue française de gestion | 266 | 5 | 2017-09-04 | p. 111-125 | 0338-4551 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-francaise-de-gestion-2017-5-page-111?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-francaise-de-gestion-2017-5-page-111?lang=fr&redirect-ssocas=7080</a> |
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