Fusions et acquisitions (notice n° 854365)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02115cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123150420.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Derbaix, Christian |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Fusions et acquisitions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 53 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article1 observe les réactions des consommateurs face au redéploiement des marques issu des fusions et acquisitions. Après une revue de la littérature qui se veut exhaustive, la contribution majeure de ce travail est de traiter quatre cas de F&A en réalisant deux revues de presse, des entretiens avec des responsables des organisations impliquées et surtout en donnant la parole aux consommateurs afin de cerner leurs réactions. La théorie de la réactance psychologique est mobilisée afin d’interpréter les réactions des consommateurs aux redéploiements des marques. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article is about the reactions of the stakeholders and especially the consumers to corporate brand redeployments. The first part of the article proposes a state-of-the-art review of the marketing literature devoted to brand redeployments after mergers and acquisitions, their causes and consequences and most of all the illustration and comparison of the main typologies. After this first contribution, four cases of M&A are analyzed through two press reviews, interviews of involved managers and, most of all, interviews of consumers. Within the framework of the psychological reactance theory, consumers’ responses to corporate brand redeployments, especially new name and logo design, are assessed. A tentative comparison with the possible reactance of the target firms’ employees is proposed. Managerial implications and research avenues are underlined. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Poncin, Ingrid |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Derbaix, Maud |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Naglieri, Alice |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Derbaix, Arlène |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue française de gestion | 268 | 7 | 2018-02-01 | p. 97-132 | 0338-4551 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-francaise-de-gestion-2017-7-page-97?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-francaise-de-gestion-2017-7-page-97?lang=fr&redirect-ssocas=7080</a> |
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