L’usage de l’enfant dans les récits publicitaires de la reconstruction éducative (notice n° 861236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02880cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123152844.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ruchat, Martine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’usage de l’enfant dans les récits publicitaires de la reconstruction éducative |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 6 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article évoque l’usage des enfants dans la publicité de la reconstruction éducative lors de la Seconde Guerre mondiale. L’exemple de la communauté, Village d’enfants Pestalozzi, de Trogen en Suisse, fondé en 1946, est pris comme exemple. Les enfants victimes de la guerre deviennent des agents de la reconstruction éducative et de l’Europe grâce à la publicité faite, à travers la photographie et le cinéma, autour de leurs expériences et de leurs conditions de vie. Sans les cantonner au statut de victimes, les campagnes de publicité destinées à lever des fonds mettent en scène les enfants comme acteurs de leur propre histoire tandis qu’elles assignent les enfants des écoles suisses à un rôle d’agents de promotion publicitaire en les faisant participer à des ventes au bénéfice des premiers, les uns et les autres œuvrant au final de concert à mettre en avant la même idée d’une Suisse fédéraliste, modèle pour l’Europe au sortir de la guerre, dont cette communauté d’enfants solidaire et unie est censée être une incarnation en miniature. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article discusses the use of children in advertising for educational reconstruction during the Second World War. The example of the Pestalozzi Children’s Village in Trogen, Switzerland, founded in 1946, serves as a case study. The children, victims of the war, became agents of educational reconstruction and of Europe thanks to the publicity given to their experiences and living conditions through photography and film. Without confining them to the status of victims, the advertising campaigns intended to raise funds by putting the children in the spotlight as actors of their own history, all while assigning Swiss school children the role of advertising promoters by having the latter participate in sales for the benefit of the former. Ultimately, both worked together to put forward the idea of a federalist Switzerland, a model for Europe after the war, which this united and supportive community of children was designed to incarnate, in miniature. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | récits publicitaires |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | reconstruction éducative |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | enfants victimes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Publicity Narratives |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Child Victims |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Educational Reconstruction |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue d’histoire de l’enfance « irrégulière » | 24 | 1 | 2022-07-20 | p. 85-100 | 1962-9419 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-d-histoire-de-l-enfance-irreguliere-2022-1-page-85?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-d-histoire-de-l-enfance-irreguliere-2022-1-page-85?lang=fr&redirect-ssocas=7080</a> |
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