Public Diplomacy on the Front Line (notice n° 8695)

détails MARC
000 -LEADER
fixed length control field 02610cam a2200277zu 4500
003 - CONTROL NUMBER IDENTIFIER
control field FRCYB88948319
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250106122036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250106s2023 fr | o|||||0|0|||eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781839989391
035 ## - SYSTEM CONTROL NUMBER
System control number FRCYB88948319
040 ## - CATALOGING SOURCE
Original cataloging agency FR-PaCSA
Language of cataloging en
Transcribing agency
Description conventions rda
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gadelha, Hayle
245 01 - TITLE STATEMENT
Title Public Diplomacy on the Front Line
Remainder of title The Exhibition of Modern Brazilian Paintings
Statement of responsibility, etc. ['Gadelha, Hayle ']
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer Anthem Press
Date of production, publication, distribution, manufacture, or copyright notice 2023
300 ## - PHYSICAL DESCRIPTION
Extent p.
336 ## - CONTENT TYPE
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type code c
Source rdamdedia
338 ## - CARRIER TYPE
Carrier type code c
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. The Exhibition of Modern Brazilian Paintings, held at the Royal Academy of Arts of London and seven other major venues throughout the United Kingdom in 1944 and 1945, was the first collective display of Brazil’s art shown in the United Kingdom and the largest ever sent abroad until then. It resulted from an initiative championed by the Brazilian Foreign Ministry and envisioned by 70 Modernist painters who donated 168 artworks as a contribution to the Allied War effort. Notwithstanding its historical relevance and unmatched scale, this event had never been academically investigated. Through exploring why and how successfully the Brazilian government devoted superlative efforts to this enterprise in the midst of World War II, this book is intended to fill this gap and gain an understanding of a largely neglected public aspect of a deeply studied period of Brazilian foreign policy.  The research unearthed abundant firsthand documents to reconstruct the episode, adopting the hermeneutic method and a theoretical framework from the Public Diplomacy and Cultural Diplomacy fields in order to interpret the circumstances that made possible this improbable and challenging endeavor. It contends that the Exhibition was a remarkably innovative action of Public Diplomacy avant la lettre, which aimed at engaging with British society and enhancing the image of Brazil and its culture. Its motivations must be understood within the broader foreign policy, focused on obtaining prestige and repositioning Brazil in the postwar international order, which encompassed the deployment of 25,000 troops to fight in Europe. The research further claims that the initiative was intended and managed to achieve a substantial impact on views about Brazil, by means of conveying a well-planned message. 
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Gadelha, Hayle
856 40 - ELECTRONIC LOCATION AND ACCESS
Access method Cyberlibris
Uniform Resource Identifier <a href="https://international.scholarvox.com/netsen/book/88948319">https://international.scholarvox.com/netsen/book/88948319</a>
Electronic format type text/html
Host name

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