Éléments d'analyse économique des produits partage (notice n° 874378)
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|---|---|
| fixed length control field | 02332cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123160802.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grolleau, Gilles |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Éléments d'analyse économique des produits partage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 30 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Les produits partage se développent de plus en plus et se positionnent comme un partenariat mutuellement gagnant pour les entreprises, cherchant à augmenter leurs profits, pour les associations, soucieuses de collecter des fonds, et pour les consommateurs désireux de contribuer à faible coût à une cause. Cette contribution caractérise la notion de produits partage et identifie les motivations sous-jacentes à l’implication des différents protagonistes. Elle met également en évidence l’importance du régime fiscal dans les stratégies implémentées par les entreprises et souligne certains risques d’effets pervers ou contre-productifs engendrés par ces initiatives. L’analyse s’appuie sur deux études de cas relatifs à des produits partage. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | AN ECONOMIC ANALYSIS OF CAUSE-RELATED PRODUCTS Cause-related products are more and more spread in the marketplace. They have the potential to raise substantial funds for not-for-profit organizations and to increase bottom-line profits for businesses. They allow consumers to support a non-for-profit action at a very low cost. This contribution characterizes cause-related products and purchase-triggered donations and identifies the motives of the different partners involved in the process. It also stresses the role of fiscal laws in shaping firms’ strategies as well as several possible undesirable and counter-productive effects caused by these partnerships. Two case studies are presented to support the analysis. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | collecte de fonds |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | produits partage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | associations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cause related products |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fund-raising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | not-for-profit organizations |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ibanez, Lisette |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MOULLA, Sarah |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue internationale de droit économique | t.XXV | 2 | 2011-07-01 | p. 239-256 | 1010-8831 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-internationale-de-droit-economique-2011-2-page-239?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-internationale-de-droit-economique-2011-2-page-239?lang=fr&redirect-ssocas=7080</a> |
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