Big Data: nuevas perspectivas en la investigación de mercados (notice n° 943714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01097cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125034449.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Merchant, Altaf |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Big Data: nuevas perspectivas en la investigación de mercados |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 36 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta crónica, escrita por Altaf Merchant, de la Universidad de Washington, invita a los profesionales del marketing a reflexionar sobre el big data y la importancia de tener en cuenta los macrodatos de los que disponen las empresas y analizarlas con la mayor precisión posible. Una cuestión fundamental para la investigación de mercados y la formación de los futuros vendedores. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | big data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | formación en marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | investigación de mercados |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | big data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing training |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing research |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | 21 | 3 | 2019-03-13 | p. 9-12 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-projectique-2018-3-page-9?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-projectique-2018-3-page-9?lang=es&redirect-ssocas=7080</a> |
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