El consumidor Camerunés frente a la falsificación: un enfoque tipológico (notice n° 951925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01725cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125041301.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ndangwa, Lucien |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | El consumidor Camerunés frente a la falsificación: un enfoque tipológico |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 44 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este artículo pone de manifiesto que son varias las motivaciones de los consumidores de productos falsificados. Los datos recogidos de 226 estudiantes permiten definir dos perfiles diferentes según las motivaciones, actitudes e intenciones de comportamiento hacia la falsificación: adeptos pragmáticos e idealistas refractarios. Se retira también que los determinantes vinculados al producto constituyen las principales razones del consumo de la falsificación de los adeptos refractarios, en particular, la escasez percibida de los productos originales, la calidad percibida y el precio percibido. Para los idealistas refractarios al contrario, el rechazo de la falsificación se debe a los riesgos inducidos y a la ilegalidad percibida. La reflexión desemboca en las propuestas de soluciones contra esta plaga. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | falsificación |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | riesgo percibido |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | las actitud del consumidor |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tipología |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | determinantes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | counterfeiting |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer attitudes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | determinants |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | typology |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | perceived risk |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Talla Fotsing, Luther |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 122 | 5 | 2018-03-22 | p. 77-101 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2017-5-page-77?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2017-5-page-77?lang=es&redirect-ssocas=7080</a> |
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