La imagen-precio de un punto de venta: ¿por qué medida apostar? (notice n° 951950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01435cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125041310.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lombart, Cindy |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La imagen-precio de un punto de venta: ¿por qué medida apostar? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 56 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este artículo propone un análisis comparativo de las cualidades teóricas y psicométricas de las escalas de medida existentes del concepto imagen-precio (Zielke, 2011 ; Ngobo y Jean, 2012 ; Coutelle-Brillet y Rivière, 2013 ; Diallo et al., 2013). Resalta del estudio llevado a cabo ante 209 clientes de medianas y grandes superficies que estas escalas tienen cualidades psicométricas satisfactorias pero adolecen de límites de validez de contenido. Su análisis ha permitido al fin proponer una escala de medida unidimensional sintética de la imagen-precio (5 elementos) cuya fiabilidad y validez se han establecido. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | imagen-precio |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gran distribución |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | escala de medida |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | price image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | measurement scale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grocery market |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Louis, Didier |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Labbé-Pinlon, Blandine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 125 | 2 | 2018-06-11 | p. 47-70 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2018-2-page-47?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2018-2-page-47?lang=es&redirect-ssocas=7080</a> |
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