La campaña publicitaria de promoción compartida, de la atención por el anuncio a la actitud: papel del sistema de valores (notice n° 952023)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01317cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125041330.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hadj Salem, Hajer |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La campaña publicitaria de promoción compartida, de la atención por el anuncio a la actitud: papel del sistema de valores |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 51 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta investigación estudiar el efecto de la atención a la publicidad social (promoción compartida) en el sistema de valores del receptor y el efecto del sistema de valores en las actitudes haciala marca y el anuncio. Se realizó un estudio cuantitativo entre 204 consumidores. Los resultados fueron analizados usando el método del ecuaciones estructurales a travésdel enfoque PLS. Se presentaron debates y recomendaciones de gestión. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valores |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicidad social |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | eficacia publicitaria |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertisement effectiveness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | societal advertising |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bakini, Fatma |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mkaouar, Naourez |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 136 | 1 | 2020-07-16 | p. 183-202 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2020-1-page-183?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2020-1-page-183?lang=es&redirect-ssocas=7080</a> |
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