El papel estratégico del chef prescriptor en el turismo gastronómico: el caso de los production locales (notice n° 952059)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01463cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125041336.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Salvador, Marielle |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | El papel estratégico del chef prescriptor en el turismo gastronómico: el caso de los production locales |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 87 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El turismo gastronómico beneficia a los productos locales, pero capturar esta forma de promoción es difícil para los productores. Se analiza la influencia de la prescripción del chef estrella mediante una colaboración con el productor sobre el compromiso del cliente para desarrollar nuevos business models. Esto depende de la forma de la prescripción, la naturaleza del producto y la pedagogía del chef para los clientes. Una coprescripción enriquece la propuesta de valor y refuerza el compromiso con el acto de compra. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | compromiso |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | propuesta de valor |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | producto local |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | turismo gastronómico |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prescripción |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commitment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | local product |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | value proposition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prescription |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic tourism |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gandia, Romain |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 139 | 4 | 2020-12-24 | p. 63-82 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2020-4-page-63?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2020-4-page-63?lang=es&redirect-ssocas=7080</a> |
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