Impulsar las oportunidades de desarrollo del « Drive » en Camerún (notice n° 952354)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01630cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125041450.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mbiadjo Fandio, Faustine Mimosette |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Impulsar las oportunidades de desarrollo del « Drive » en Camerún |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 55 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El objetivo de esta investigación es identificar los factores que facilitan la adopción y/o la resistencia a la utilización del nuevo canal de compras que es el “drive”. La originalidad de esta investigación reside en el nuevo contexto del drive. El análisis cualitativo realizado presenta la adopción del drive como un proceso basado en el conocimiento de las tecnologías digitales y de Internet, la adaptación individual y el valor percibido de este canal. Los factores de resistencia están en relación con los riesgos percibidos y la tradición. Por último, nuestro análisis conduce a proponer un plan de acción para todo directivo que desea implantar con éxito un drive en Camerún. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | adopción |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | resistencia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | drive |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | canal de compra |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intenciones de comportamiento |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | adoption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | shopping channel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | resistance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | behavioural intentions |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | drive shopping |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kamgang Gouanlong, Ingrid Nadège |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | 157 | 4 | 2023-09-28 | p. 65-92 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2023-4-page-65?lang=es&redirect-ssocas=7080">https://shs.cairn.info/revista-recherches-en-sciences-de-gestion-2023-4-page-65?lang=es&redirect-ssocas=7080</a> |
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