L'accompagnement marketing des jeunes entreprises de haute technologie : quelle réalité pour quelles perspectives? (notice n° 976637)
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| fixed length control field | 02291cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125123501.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Petzold-Dumeynieux, Stéphanie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L'accompagnement marketing des jeunes entreprises de haute technologie : quelle réalité pour quelles perspectives? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 75 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLe taux de réussite des entreprises de haute technologie est supérieur à la moyenne des créations d’entreprises. Toutefois, une des raisons majeures de leur échec reste la dimension marketing et commerciale. Dans ce contexte, la prise en compte de cette dimension dans la mise en œuvre de l’accompagnement de telles structures se pose et ce, d’autant plus que le marketing des jeunes entreprises de haute technologie est atypique. L’auteur s’interroge sur la place du marketing dans l’accompagnement des jeunes entreprises de haute technologie et tente de dégager les problématiques majeures de l’accompagnement marketing de ces entreprises spécifiques grâce à l’étude d’un cas de jeune entreprise de haute technologie. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing coaching and high tech start-ups: what about the facts and the prospects?The success rate of high tech companies is, in France, superior to that of the average new firms. Needless to say, that the lack of marketing is one of the major reasons for failure.The question of measuring the impact of marketing, on relatively new advanced technology companies is of interest to the author.This article deals with an overview of the marketing role and dimension and tries to highlight certain aspects of some of the major issues. For this purpose the author relies upon the example of a relatively newly formed high tech company. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | incubation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | accompagnement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | création d'entreprise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | haute technologie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseau |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | network |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | high tech |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | start up |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Vie & sciences de l'entreprise | 176 - 177 | 3 | 2007-09-01 | p. 139-158 | 2262-5321 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-vie-et-sciences-de-l-entreprise-2007-3-page-139?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-vie-et-sciences-de-l-entreprise-2007-3-page-139?lang=fr&redirect-ssocas=7080</a> |
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