La professionnalisation de la publicité et de la propagande dans l'Allemagne de Weimar (notice n° 979058)
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| fixed length control field | 02979cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125124135.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ross, Corey |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La professionnalisation de la publicité et de la propagande dans l'Allemagne de Weimar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 44 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméCet article traite du développement des idées allemandes relatives à la publicité « professionnelle » et « scientifique » pendant la période de Weimar, avec une attention particulière sur l’interaction entre publicité commerciale et propagande politique. En raison de l’idée répandue que la défaite de la Grande Guerre avait été causée par la propagande ennemie, l’industrie publicitaire en Allemagne a été uniquement capable de s’autopromouvoir en référence à son importance politique supposée. S’inspirant en particulier de nouvelles méthodes venues des États-Unis, les publicitaires proclamaient que leur expertise technique était un outil indispensable au commerce et à la politique modernes. Lors de la crise du début des années 1930, la propagande nazie atteignant pleinement ses objectifs, les publicitaires allemands se sont présentés comme les sauveurs à la fois de l’État (en générant un sens de l’attachement émotionnel à l’ordre politique contre les attaques des partis radicaux) et de l’économie (en stimulant la demande des consommateurs). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article investigates the development of German ideas about “professional” and “scientific” publicity during the Weimar era, focusing in particular on the interaction between commercial advertising and political propaganda. Due to the widespread notion that Germany’s defeat in the Great War had been caused by enemy propaganda, the advertising industry in Germany was uniquely able to promote itself through reference to its alleged political importance. Drawing on new methods from the United States in particular, advertisers claimed that their technical expertise was an indispensable tool of modern trade and politics. During the crisis of the early 1930s, amidst the success of Nazi propaganda, German advertisers presented themselves as the saviours of both the state (by generating a sense of emotional attachment to the political order against the onslaught of the radical partis) and the economy (by stimulating consumer demand). |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | propagande |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professionnalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | république de Weimar |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | politique de masse |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Allemagne |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | propaganda |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professionalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Germany |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Weimar Republic |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Vingtième Siècle. Revue d'histoire | 101 | 1 | 2008-12-22 | p. 9-26 | 0294-1759 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-vingtieme-siecle-revue-d-histoire-2009-1-page-9?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-vingtieme-siecle-revue-d-histoire-2009-1-page-9?lang=fr&redirect-ssocas=7080</a> |
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