« Circulez, y a rien à voir ! » (notice n° 980463)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02122cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125124512.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armand, Cécile |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | « Circulez, y a rien à voir ! » |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 85 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article examine les efforts des publicitaires pour s’adapter aux nouvelles formes de mobilité qui se développent à Shanghai sous la République (1912-1949). Utilisant des sources variées et inexploitées (archives municipales, journaux, photographies), il éclaire les réactions différenciées que suscite la publicité sur les transports en commun, les pousse-pousse et les processions. Dans cet espace urbain saturé et politiquement fragmenté, la publicité ambulante exacerbe les conflits d’usage, confronte des cultures publicitaires différentes et des approches contradictoires de la misère sociale dans le contexte dépressif des années 1930. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article examines advertisers’ efforts to adapt to the new patterns of urban mobility that developed in Shanghai during the Republic (1912–49). Relying on various untapped sources (municipal archives, newspapers, street photographs), this article focuses on three major forms of mobile advertising —street cars, rickshaws, and processions—to elucidate the contradictory reactions that they aroused. In this crowded and politically fragmented metropolis, their diverging trajectories reflected increased competition for urban space, the coexistence of different advertising cultures, and conflicting approaches to unemployment and poverty during the Great Depression. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Shanghai |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transcolonial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobilité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Chine |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mobility |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Shanghai |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transcolonial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | China |
| 786 0# - DATA SOURCE ENTRY | |
| Note | 20 & 21. Revue d'histoire | 149 | 1 | 2021-05-20 | p. 75-93 | 2649-664X |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-vingt-et-vingt-et-un-revue-d-histoire-2021-1-page-75?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-vingt-et-vingt-et-un-revue-d-histoire-2021-1-page-75?lang=fr&redirect-ssocas=7080</a> |
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