Apprendre à vendre (notice n° 987333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02951cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125130240.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Deffontaines, Pierre |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Apprendre à vendre |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 47 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’article propose une analyse des marchés par la socialisation au travail marchand dans un contexte où les marchés, les vendeurs et les produits sont peu encadrés institutionnellement. À partir d’une enquête ethnographique dans un village du centre de l’Ukraine, il montre que vendre s’apprend. Cet apprentissage passe par une socialisation primaire aux marchés locaux, surtout partagée par les femmes dans leur travail quotidien d’intendance et de production domestique, autrement dit apprendre à acheter. La spécialisation au travail d’intermédiation marchande passe par un apprentissage du travail logistique, des pratiques de compte des marges et de détermination des prix, autrement dit apprendre à vendre. Ces socialisations au travail marchand se font en marge des institutions scolaires et professionnelles de la société salariale, par l’expérience et l’intégration dans des réseaux de commercialisation. Elles déterminent ainsi en partie des inégalités économiques locales et participent alors à la différenciation sociale au village. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Learning How to Sell: Merchant Work in Ukrainian Rural AreasThis article proposes an analysis of the socialization to merchant work in a post-socialist context where there is little institutional control over local markets, sellers and their products. Based on an ethnography of everyday economic practices in a village in central Ukraine, it shows how selling has to be learned. The learning process starts with a primary socialization to local markets, attended mainly by women, who are in charge of domestic work: it starts by learning how to buy. Becoming saleswomen on urban farmer markets implies another learning process: acquiring a familiarity with the logistic organization of urban markets, accounting practices of margins and calculation of prices. Far removed from educational or professional institutions, these socializations to merchant work depend on being integrated in local trading networks and are forged by experiences gained in the trade. They come to influence local economic inequalities and thus contribute to social differentiation in villages. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | différenciation sociale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | classes populaires |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | espaces postsoviétiques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | genre |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marchés |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Gender |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Markets |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Social Differentiation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Working Classes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Post-Socialist Areas |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Terrains & travaux | 34 | 1 | 2019-07-19 | p. 47-70 | 1627-9506 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-terrains-et-travaux-2019-1-page-47?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-terrains-et-travaux-2019-1-page-47?lang=fr&redirect-ssocas=7080</a> |
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