Choc moral et mobilisation du corps féminin au service de la cause animale. La communication de PeTA en France à l’épreuve de sa médiatisation (notice n° 997756)
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|---|---|
| fixed length control field | 02945cam a2200361 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125133106.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lefébure, Pierre |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Choc moral et mobilisation du corps féminin au service de la cause animale. La communication de PeTA en France à l’épreuve de sa médiatisation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | People for the ethical Treatment of Animals (PeTA) produit d’abondantes publicités mettant des célébrités féminines dans une situation marquante impliquant le corps, le plus souvent le leur et dénudé. Nous présentons tout d’abord les trois composantes majeures de ce discours (provocation, célébrité, corporéité) visant à obtenir la médiatisation à destination du grand public. Nous menons ensuite une étude de contenu du traitement de PeTA en France par la presse et la télévision de 1994 à 2020 afin d’établir dans quelle mesure cette médiatisation résulte de la stratégie de l’organisation pour promouvoir le véganisme et l’antispécisme. Nos résultats indiquent une visibilité croissante de PeTA après son implantation en France, des différences entre médias et une ambivalence quant aux évolutions de la médiatisation obtenue. Cela permet d’interroger l’enjeu de la communication dans la cause animale par rapport au positionnement et à la stratégie de l’organisation militante. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | People for the ethical Treatment of Animals (PeTA) releases many ads putting women celebrities in a striking context involving a body, most often theirs and nude. First, we substantiate and discuss the three main frames of this discourse (provocation, celebrity, body) which aim at getting media coverage for a wide audience. Then we conduct a content analysis of PeTA’s print and broadcasted media coverage in France from 1994 to 2020 in order to assess to what extent this media coverage stems from the organization’s strategy to promote veganism and anti-speciesism. Our results show an increased visibility after PeTA founded its French branch, differences between media outlets and an ambivalence regarding how the media discourse is evolving. Such results raise the issue of communication strategy as a major one for animal rights radical activism. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | PeTA |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Médias |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Nudité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Célébrités |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Communication de cause |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Cause animale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Militantisme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | PeTA |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Non-profit advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Animal rights |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Activism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Celebrity endorser |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Nudity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advocacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Media |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Le Temps des médias | 40 | 1 | 2023-04-18 | p. 196-217 | 1764-2507 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-le-temps-des-medias-2023-1-page-196?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-le-temps-des-medias-2023-1-page-196?lang=fr&redirect-ssocas=7080</a> |
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