De l'importance des réseaux sociaux en marketing
Type de matériel :
TexteLangue : français Détails de publication : 2008.
Sujet(s) : Ressources en ligne : Abrégé : In this paper, the aim is to show that social network analysis ( SNA) can bring new explanations to old marketing problems. The history of SNA is now a long one but the last results, in particular those found by physicists, are very important in many disciplines and also in marketing. For example, the presence of leaders in many real networks can be explained by those new developpements. The importance of power laws and the notion of preferential attachment are also discussed.
Nous n'avons pas d'exemplaire de ce document
52
In this paper, the aim is to show that social network analysis ( SNA) can bring new explanations to old marketing problems. The history of SNA is now a long one but the last results, in particular those found by physicists, are very important in many disciplines and also in marketing. For example, the presence of leaders in many real networks can be explained by those new developpements. The importance of power laws and the notion of preferential attachment are also discussed.
Réseaux sociaux