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The article deals with political aspects of changes in cultural journalism in Russia in the 2010s and early 2020s. It focuses on the emergence of cultural media with educational tendencies (educational turn) in the context of the political reaction and monopolisation of information, culture and knowledge production by Russian state that began during Vladimir Putin’s third presidential term. Three periods of political dynamics in cultural journalism are identified: the political topics penetration into cultural media during the anti-Putin protests of 2011-2012 (politicisation of the cultural), the subsequent displacement of political controversies into the cultural discourse space (culturalisation of the political), and the emergence of new decolonial media in the context of the Ukraine war (repoliticisation of the cultural). The research is based on interviews with editors of educational cultural media.‪