Crowdfunding in royalties and hybridization of business models in a sub-Saharan African context: A qualitative investigation
Type de matériel :
TexteLangue : français Détails de publication : 2023.
Sujet(s) : Ressources en ligne : Abrégé : This article explores the business models related to crowdfunding in royalties via platforms connecting contributors and entrepreneurial project owners from sub-Saharan Africa. The theoretical framework adopted is that of business models made operational with the concept of hybridization. Our mixed methodological approach combines an information benchmark, four semi-structured interviews with experts involved in royalty investment operations, and a confirmatory analysis based on 96 responses to an online questionnaire filled in by African entrepreneurs confronted with platform-based crowdfunding. Our results underline that the adaptations needed to launch small-scale entrepreneurial projects in the African context reflect new value-sharing approaches. We then suggest a hybrid business model that is built around investments that make sense to stakeholders interested in developing local businesses.
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This article explores the business models related to crowdfunding in royalties via platforms connecting contributors and entrepreneurial project owners from sub-Saharan Africa. The theoretical framework adopted is that of business models made operational with the concept of hybridization. Our mixed methodological approach combines an information benchmark, four semi-structured interviews with experts involved in royalty investment operations, and a confirmatory analysis based on 96 responses to an online questionnaire filled in by African entrepreneurs confronted with platform-based crowdfunding. Our results underline that the adaptations needed to launch small-scale entrepreneurial projects in the African context reflect new value-sharing approaches. We then suggest a hybrid business model that is built around investments that make sense to stakeholders interested in developing local businesses.




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