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This art de vivre, although an abstract concept, is closely connected to the luxury goods industry. When we speak of “French luxury,” we mean a sector of excellence that fuses culture, fine living, and classic luxury brands. Yet, although the French art de vivre is the very thing that can enhance the competitiveness and uniqueness of French luxury companies, both old and new, its meaning has not been defined in the literature and it remains very abstract as a concept. In this conceptual article, we define the concept of the French art de vivre. We identify the five pillars of French fine living—namely, the culinary arts and wine tasting, the beaux arts (fine arts), haute couture, French literature, and the art of perfumery—that French luxury companies can use to gain a competitive market edge. JEL codes: M30, M31.