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Transformations affecting youngsters’ relationship with their own image result from their adaptation to two radically new situations they are confronted with from earliest childhood: the omnipresence of images – most notably those that their parents make of them – and new family organizations in which the desire the child observes is maintained for a longer and longer time. « Being famous » is then perceived as the privileged means for resolving several contradictory desires and anxieties at the same time.