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What happens when, in the face of postmodern capitalism, the subject watches as its activity falls prey to the strange forces embodied in the objects present in its immediate environment? To answer this question, we must take up again the Marxian notion of commodity fetishism. In doing so, we must combine a structural approach with the more traditional approach drawing on the category of reification. The phenomenon of interpassive subjectification, like the omnipresent imperative of frenzied activity, can thus be shown to be one of the emblematic traits of the contemporary versions of our fetishized universe.