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The aim of this article is to reflect on how the Chanel fall/winter 2014/15 ready-to-wear show displayed fashionable bodies within the context of a supermarket recreated in a specific stage setting. Although the presentation device of signifiers for sale that constitutes any fashion show is part of the requirement to sell, it also builds a culture, inscribing the exhibited collections in a sort of museum of memory. The author wonders how the media device of the fashion show, between trade and culture, produces models acting as consumers strolling around in the theater of the Chanel Shopping Center, while at the same time creating a piece of art, paradoxically made visible by the emphasis on the commercial and parodic character of the presentation. The brand operates a carnivalesque inversion by playing with the blurring of roles—guests and models—and through distorting mirrors.