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Over the last 30 years, work within cultural events promotion has been growing steadily in all cultural and artistic fields, within institutions and across regions, driven by public policies on cultural, civic and business life. As such, cultural promotion now no longer covers a consistent range of activities; the profession and its related skills vary widely across institutions and sectors and with little recognition. Using a completely new method which designates 6 separate professional categories, this study gives an up-to-date review of professional situations covered (activity, employment status, entry conditions and professional identity) and identifies the major issue of human resource management in the professionalisation of cultural promotion activities.