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The authors analyze here three political models of cultural assets and their connection to the territory, with a particular interest in the Galician case (Spain). The first one is the globalized mercantile model, which considers cultural assets as goods of the tourism and leisure industry, targeted at the cosmopolitan consumer. The second one is the rural traditional model, where the archaeological sites are considered an imaginary and marvellous source of wealth. The third one is the political model of the community, which emphasizes the need to incorporate cultural assets into the context of the political, social, historical and aesthetic values.