Pascal Marichalar, La montagne aux étoiles. Enquête sur les terres contestées de l’astronomie, Paris, La Découverte, coll. “Sciences humaines”, 2024, 304 p.
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TexteLangue : français Détails de publication : 2025.
Ressources en ligne : Abrégé : This article introduces the concepts of calculation, qualculation, and calqulation to analyze consumption decisions. It shows that these processes are not limited to individual actions, but emerge from complex interactions between consumers, market devices, and marketers. Calculation relies on numerical and quantitative tools, qualculation takes into account qualitative elements, and calqulation emphasizes the collective dimension of decisions. Market devices such as price tags, advertisements, and smartphones shape these processes. The author thus proposes to redefine consumption as the product of a composite agencement rather than as a simple individual activity.
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This article introduces the concepts of calculation, qualculation, and calqulation to analyze consumption decisions. It shows that these processes are not limited to individual actions, but emerge from complex interactions between consumers, market devices, and marketers. Calculation relies on numerical and quantitative tools, qualculation takes into account qualitative elements, and calqulation emphasizes the collective dimension of decisions. Market devices such as price tags, advertisements, and smartphones shape these processes. The author thus proposes to redefine consumption as the product of a composite agencement rather than as a simple individual activity.
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