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Strategic management is as an essential component of farm management today. But in contrast, there is a lack of research on these perspectives and strategic approaches in the farming sector are fairly formalized. This paper aims to provide a theoretical and methodological framework to analyze the strategies of farms. It is based on the study of the agricultural diversification strategies of seventy-three farms. The results show a diversity of strategies and strategic processes. It is important to emphasize the coexistence of these processes and their link to the farm’s life cycle. ?The relevance of the proposed analytical framework is discussed in the light of this empirical application.?