Technostalgia, kitsch and faux-vintage: Three histories of meta-advertising
Type de matériel :
TexteLangue : français Détails de publication : 2019.
Sujet(s) : Ressources en ligne : Abrégé : Nostalgia for analog media has spread to advertising. Indeed, advertising reuses old ads in contemporary contexts. How does this metadiscursive production change the symbolic value of advertising from the past? And in what sense does this phenomenon produce a history of advertising by advertising itself? This article seeks to address these questions by exploring three empirical dimensions which we consider to be the tools with which advertising writes its own history: technostalgia, kitsch and faux-vintage.
Nous n'avons pas d'exemplaire de ce document
3
Nostalgia for analog media has spread to advertising. Indeed, advertising reuses old ads in contemporary contexts. How does this metadiscursive production change the symbolic value of advertising from the past? And in what sense does this phenomenon produce a history of advertising by advertising itself? This article seeks to address these questions by exploring three empirical dimensions which we consider to be the tools with which advertising writes its own history: technostalgia, kitsch and faux-vintage.
Réseaux sociaux