Cultural diversity according to Netflix: legitimizing industrial strategy?
Type de matériel :
TexteLangue : français Détails de publication : 2023.
Sujet(s) : Ressources en ligne : Abrégé : The theme of diversity is a central feature of Netflix’s communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company’s interests. This article highlights three dimensions of diversity which structure Netflix’s communication practices: algorithmic diversity, globalized diversity, and inclusive diversity.
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The theme of diversity is a central feature of Netflix’s communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company’s interests. This article highlights three dimensions of diversity which structure Netflix’s communication practices: algorithmic diversity, globalized diversity, and inclusive diversity.
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