The uses of advertising in the social sciences
Type de matériel :
TexteLangue : français Détails de publication : 2019.
Sujet(s) : Ressources en ligne : Abrégé : Through analysis of academic publications on advertising, this article explores the uses of advertising artifacts in the humanities and social sciences and particularly within the discipline of sociology. The analysis highlights three types of use in academic discourse: advertising as it supports dominant ideologies; advertising as it represents the social imaginary; advertising as a means to detect social possibilities. These three types of use differ not only in the methodological treatment of advertising but also in the heuristic conception of its narrative matrix.
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Through analysis of academic publications on advertising, this article explores the uses of advertising artifacts in the humanities and social sciences and particularly within the discipline of sociology. The analysis highlights three types of use in academic discourse: advertising as it supports dominant ideologies; advertising as it represents the social imaginary; advertising as a means to detect social possibilities. These three types of use differ not only in the methodological treatment of advertising but also in the heuristic conception of its narrative matrix.
Réseaux sociaux