Cultural identity, popular culture and resistance: the reception of Turkish soap operas by Greek audiences
Type de matériel :
63
During the period of economic crisis which began in 2008 in Greece, part of the Greek population felt excluded from the European ‘family.’ Unable to identify with the European West, Greeks sought to redefine their identity by looking back in time. Within this context, occidental modernity was rejected while values considered to be ‘lost’ and ‘forgotten’ in Greece – but which are projected through Turkish soap operas – were embraced. Fans of these cultural products reject the ‘alienating modernity’ considered to have led the country into financial crisis, while embracing ‘traditional authenticity.’
Réseaux sociaux