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In 1932 porcelain makers from Limoges attacked Czech porcelite objects as counterfeits. The economic depression was intense at the time and French business leaders had mobilized themselves in a dense network of organizations to fight off competition. This porcelite case is an opportunity to observe the process whereby a product is deemed to be an imitation through a perceptual experience linked to a collective representation. The concept of prise (capacity to appropriate objects thanks to bodily experience) that is borrowed from Bessy and Chateauraynaud, Experts et faussaires, 1995 is used to explain the situations that arise in such circumstances and to understand what is at stake. While there ends up being no proof found of counterfeiting in this class, the network of business leaders in France had nonetheless enhanced its own expertise in the field. The process of defining what constitutes a counterfeit product is, above all, a learning process about the product itself.