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Although imitation is designated as a damaging and reprehensible economic activity that is contrary to principles of originality and innovation, it is important to acknowledge that it was the basis of significant artistic and economic policies in the 18th and 19th centuries. Imitation was one of the founding principles of the Sèvres porcelain manufactory from its creation in 1738 and it was a key part of the learning and creative processes. This turned out to be a very useful policy for the porcelain manufacturing activity that facilitated the emergence of its identity and its brand. Detailed research on influences and models of Sèvres porcelain enriches our understanding of the function and process of imitation. Imitating turns out to be both copying and innovating.