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The western culture tends to reject critical events, considering them as fatal disruptive elements, when many others cultures see in the crisis the opportunity of a positive revival. It is maybe necessary to analyse the bases of the rationalist philosophy and of the logic, during greek antiquity, in order to understand the origin of this refusing in change and the frontal strategies in a defensive objective which often lead to fail, when arise major threats. Actually, many orientations chosen by the western organisations to manage a crisis and to communicate about it are ineffective, even counterproductive. And this seems partially attributable in the binary "state of mind" which leads most of their decision-makers. After having analyzed the characteristics of the western strategic model, we shall propose a mode of management of the crises inspired by the asiatic philosophy, but also by the asiatic art of warfare, consisting in taking support on the obstacle rather than in fighting it, and in adapting its mode of communication so as to take advantage of it.