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The dominant research perspectives in entrepreneurship, based on a comparative approach, continue to convey the image of female and ethnic entrepreneurship as less efficient. This article aims to question this meritocratic discourse by instead advocating a contextualized approach. Based on the situation of immigrant women entrepreneurs, which remains relatively unexplored in the literature, the objective is to demonstrate the impact of social context – and, more precisely, the assignment of domestic and parental roles and the migration experience – on motivation and entrepreneurial experience. The creation of a typology, bringing together the division of family work and the relationship to the business, allows us first of all to present the diversity of social situations of immigrant women and the impossibility of maintaining a homogeneous discourse on these social categories. In addition, it allows us to observe that certain entrepreneurs, despite being women and immigrants, succeed in corresponding to the dominant model when they find themselves in a particularly favorable social context, calling into question the essentialist character of the entrepreneurial norm.