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This is a study of the influence of the French Swimming Federation (FFN – Fédération Française de Natation) in the diffusion of sport events through the promulgation of rules (qualification times, rules, etc.) or communication artifacts (challenges, championships, etc.) and a study of how sporting events are relayed to the public by media communication of the institutional information through the print media. A comparative analysis of information disseminated by the FNN over the Internet, an inquiry submitted to the national technical director, and a journalistic corpus are used to highlight what influences communication events that are strongly represented in the public space.