Determinants of continuance usage of omnichannel banking in France: Can gender and personal innovativeness make a difference?
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TexteLangue : français Détails de publication : 2022.
Sujet(s) : Ressources en ligne : Abrégé : This paper aims to investigate the post-adoption stage in omnichannel banking and identify the determinants of its continuance usage in France. It extends TAM by incorporating Multichannel integration quality and personal innovativeness, with gender as moderator. The study sampled 265 omnichannel banking users. Collected data were analyzed using structural equation modeling and multigroup analysis. The results reveal that continuance usage of omnichannel banking is mainly influenced by perceived usefulness and personal innovativeness. The moderating effect of gender on continuance usage of omnichannel banking is also confirmed.
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This paper aims to investigate the post-adoption stage in omnichannel banking and identify the determinants of its continuance usage in France. It extends TAM by incorporating Multichannel integration quality and personal innovativeness, with gender as moderator. The study sampled 265 omnichannel banking users. Collected data were analyzed using structural equation modeling and multigroup analysis. The results reveal that continuance usage of omnichannel banking is mainly influenced by perceived usefulness and personal innovativeness. The moderating effect of gender on continuance usage of omnichannel banking is also confirmed.
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