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The North-Southern relationships make a good metaphor for every kind of relationship of inequality and (will to exercise) power over certain people, also inside de European countries. Language stereotypes, i.e. the representations about the own language and the language of other people, are an expression of those relationships. Are examined 3 cases: historical reasons of the particular situation of the Saxonian dialect in Germany; the so-called Secret Language of Jews and the double-bind situation of these people, between antisemitism and their will of cultural integration; the dilemma of Romanian speaking intellectuals in the Republic of Moldavia, hard pressed by the spectre of Moldavian language, artificially constructed by Soviet language planning on the one hand and the desire for a language purity practically impossible on the other. Language stereotypes are constitutive elements of ideologies, ideologems; linguists contribute to their construction.