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ISIA is the first SME to have obtained the Responsible Digital label, created by the Responsible Digital Institute (INR) in 2019. Our goal is to analyze the benefits perceived by these two organizations as part of their cooperation. Non-participant observation and semi-structured interviews conducted with managers and employees made it possible to gather information, processed using the content analysis method. The results show that the cooperation between ISIA and INR has proven mutually beneficial. ISIA has gained visibility and credibility by becoming an ambassador for responsible digital technology, sought after by major groups and integrated into a network promoting exchanges and opportunities. The support of INR has enabled it to structure its CSR approach and improve its practices. In return, INR has benefited from ISIA’s dissemination of the label, strengthening its reputation and legitimacy. Feedback from SMEs, particularly on the constraints and needs of small structures, has enriched the INR’s framework and approach. Thus, ISIA benefits from increased recognition and a structuring framework, while the INR benefits from a concrete showcase and useful lessons to refine its system.