Trust and e-tourism in Morocco
Type de matériel :
73
It is inconceivable to talk about tourism today without mentioning “e-tourism.” There is no longer any real sense in opposing “traditional tourism” and “e-tourism” in an era when the latter generates an annual revenue of between 12.4 and 18 billion euros, without even mentioning the indirect revenue from the internet. Businesses in the tourism sector are obliged to adapt to this evolution in order to satisfy consumer demand. They must innovate by offering new services. In Morocco, tourism companies are keeping pace with the latest information and communication technologies connected to their sector. This new situation enables them to offer a huge range of competitive products based on their price and their brand image, with significant marketing budgets. How did “e-tourism” develop in Morocco? What issues are related to it? To what extent do Moroccan netizens trust e-tourism?
Réseaux sociaux