YouTube as a political medium: Differences in content between traditional political interviews and online broadcasts by three representatives of La France Insoumise
Type de matériel :
TexteLangue : français Détails de publication : 2020.
Sujet(s) : Ressources en ligne : Abrégé : YouTube has become a key element in the strategy of one particular French political party, La France Insoumise (Unbowed France). With a methodology combining a qualitative and a quantitative approach – using the systematic coding of a corpus of online videos and traditional interviews –, the article shows that online political speeches can tackle a broader range of key political topics, while allowing for a more personal approach to the viewer.
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YouTube has become a key element in the strategy of one particular French political party, La France Insoumise (Unbowed France). With a methodology combining a qualitative and a quantitative approach – using the systematic coding of a corpus of online videos and traditional interviews –, the article shows that online political speeches can tackle a broader range of key political topics, while allowing for a more personal approach to the viewer.
Réseaux sociaux